Draft
This is a catalyst for implementing new business ideas. Big ideas are explored. People are encouraged to enjoy the process and be an advocate. Jay Ogilvy, well known scenario expert will help us with this event.
Conduct a 1 or 2 day scenario thinking event that will open up new, practical ideas for Moab’s future.
Scenario thinking is all about learning, being adaptable, and creating an agile Moab economy. This event will help give business people who care for our human and natural resources a bigger voice.
Jay Ogilvy has generously offered to conduct a scenario thinking session with the Moab Business Alliance. Jay is a co-founder of the Global Business Network, is the author of Living Without a Goal and China's Futures, professor of philosophy at Yale and Williams, and past head of SRI's Values and Lifestyles research.
The Global Business Network summarizes scenarios this way: “Scenarios are tools for ordering one's perceptions about alternative future environments in which today's decisions might be played out. In practice, scenarios resemble a set of stories, written or spoken, built around carefully constructed plots. Stories are an old way of organizing knowledge; when used as strategic tools, they confront denial by encouraging, in fact, requiring, the willing suspension of disbelief. Stories can express multiple perspectives on complex events; scenarios give meaning to these events.”
Scenario planning cuts across political, social, and economic boundaries. Peter Schwartz, another GBN co-founder, not only worked for Royal Dutch/Shell, he was also a board member of world-renowned environmental think tank, the Rocky Mountain Institute (RMI). Here are Peter’s comments on what makes a good scenario:
“You can tell you have good scenarios when they are both plausible and surprising; when they have the power to break old stereotypes; and when the makers assume ownership of them and put them to work. Scenario making is intensely participatory, or it fails.”